AUSTIN, Texas — It's the season of giving, and to honor that, Austin FC president Andy Loughnane and Austin FC head coach Josh Wolff surprised some Austinites at H-E-B and bought their groceries.
A video posted to the Austin FC social media pages showed numerous Central Texas shoppers being treated by the club's officials and expressing their gratitude.
The video comes as H-E-B was announced as an official sponsor of the club.
"Welcome to the family, H-E-B!," the video caption read. "In honor of our new partnership with @HEB, and in the spirit of the holidays and the season of giving, we decided to surprise a few customers last week."
“H-E-B plays a central role in serving our community,” Loughnane said in a written statement. “We are honored to be aligning with a brand that has a remarkable history of service and a rich history of activating legendary partnerships with sports properties in Texas.”
Austin FC officials said H-E-B will be the presenting sponsor of the “H-E-B Plaza”, an on-site fan-zone activation area in the exterior of the northeast entrance of Austin FC’s 20,500-seat soccer stadium at McKalla Place.
The H-E-B Plaza will serve as a pre-match gathering hub during each of the Club’s home games, club officials said. H-E-B will also sponsor the Community Kick-Back program, a donation platform to local non-profit organizations in recognition of each Austin FC regular-season goal scored during the Club’s inaugural season.
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The next step for Austin FC will be adding to its roster after partaking in the MLS Expansion Draft scheduled for Dec. 15.
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