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Gwyneth Paltrow opens up about her company, 'Goop,' at SXSW

One of the many stars in Austin Monday was Gwyneth Paltrow, who talked about the ups and downs are starting her own business.

AUSTIN, Texas — With South by Southwest (SXSW) almost halfway over, there have been a lot of celebrities and actors in town to not only enjoy the festival but be a part of panels, screenings and showcases. One actress in town, though, talked about everything happening off the screen while in town.

Monday morning, Oscar-winning actress Gwyneth Paltrow talked to a packed room at the Austin Convention Center in conjunction with SXSW. While many people know her for her acting career, Paltrow discussed some of her other endeavors, including the company she started herself, Goop. Her business features a collection of self-care, natural health products.

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Paltrow also talked about some of the controversy that revolves around her company since it deals in large part with female sexuality and sometimes a lack of scientific foundation. Paltrow defended her products, talking about the feedback and response she has received from the people using her items. 

She also talked about the lessons she's learned and mistakes she made early in the process of getting in entrepreneurship and how her company is better today than when it first started.

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