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H-E-B reveals new details about third location coming to San Marcos

The 114,000-square-foot store will be located at I-35 and McCarty Lane.

SAN MARCOS, Texas — Last week, the San Marcos City Council approved an economic development incentive agreement with H-E-B to build a third location in the city.

Now, we are learning more about what the store will include. The new grocery store will be located on a nearly 18-acre space near Interstate 35 and McCarty Lane.

H-E-B said it will include a True Texas BBQ restaurant with indoor seating. It will have a pharmacy and curbside parking for online orders. A fuel station and car wash are also planned for the site. The store will be over 100,000 square feet.

City officials said it will bring a “much-needed” grocery store to the east side of I-35 and support a fast-growing portion of the community, with an anticipated 212 full-time employees and 238 part-time employees.

Under the agreement, the city will rebate H-E-B a percentage of annual property and sales tax collections over five years based upon a capital investment of $55.35 million. The city is expected to retain $604,000 in property taxes and $1 million in sales tax collections over the five-year period.

"We are always looking for growth opportunities to better serve our customers. This is a project we have had in the works for years, and we look forward to serving even more customers in this growing part of Texas with the best H-E-B has to offer,” Cathy Harm, H-E-B senior vice president for the Central Texas Region, said in a release.

To commemorate the announcement, H-E-B recently donated $10,000 to the community. Of that, $5,000 will go to the Hays County Food Bank and another $5,000 will go to the San Marcos Police Department.

The city council is expected to vote on the second and final reading of the agreement during the Nov. 6 meeting.

The store is expected to open by December 2026.

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