NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches.
The new design reunites the Pepsi wordmark and its iconic globe, putting the Pepsi wordmark inside the globe again in a throwback to the logos of the 1970s and 80s. The redesign updates the vintage look with clean lines and a modern, custom typeface.
The update also refreshes the brand's color palette, leaning on electric blue and black "to bring contrast, vibrancy, and a contemporary edge," the company said in a news release.
"We designed the new brand identity to connect future generations with our brand's heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what's to come," said Mauro Porcini, the chief design officer at PepsiCo.
The new logo is more digital-friendly and "introduces movement and animation into the visual system, unlocking more flexibility for Pepsi to move between physical and digital spaces, from retail shelves to the metaverse," the company said.
"Allow is to reintroduce ourselves," wrote Todd Kaplan, Pepsi's chief marketing officer, alongside a brand video on Twitter. It features the "Pepsi pulse" with the pulsating new logo on cans, semi-trucks and phone screens.
"This new visual system brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world," Kaplan said in a news release.
The new look will roll out in North America in fall 2023 for the brand's 125th anniversary and worldwide in 2024, the company said.