As companies begin releasing their holiday collections, the makers of Cheetos are hopping on the bandwagon, with a slew of weird, wacky and extravagant Cheetos-themed items.
Ranging from “colour de Cheetos Bronzer,” which sells for $11.99 and promises to give a “vibrant Cheetos glow,” to a $20,000 “Eye of the Cheetah” diamond set, the products range in price to ensure there is something for everyone in the “iconic holiday collection.”
Ryan Matiyow, Cheetos senior director of marketing, said the brand wanted to "inject a bit of life and fun" into the holiday season with the collection, which is available online.
"Each of [the items] really have their own kind of unique playful signature Cheetos inspiration with the objective of putting fun into a variety of different categories," he said.
And if flamin’ hot pants or Chester Cheetah’s bathing banana hammock aren’t your thing, the company brought back it’s “wildly successful” Cheeteau Perfume.
The perfume is made with cheese oils, and was described as “thick, pungent mix of chemical cheese smell and butt,” by the Huffington Post after it was released as part of a 2014 promotion.
The holiday catalog was created through the "lens" of how Chester Cheetah, the Cheetos mascot, would have displayed the items, according to Ryan Matiyow, senior director of marketing.
"How would Chester Cheetah display these fun and playful items, but in a way that fit with those higher end catalogs that go out there, that was the approach we took with the holiday book," Matiyow said.
